Wine Tourism Day is brought to you by Zephyr Adventures and Taste Vacations, operators of wine vacations throughout the world, and a number of valued partners.

Valued Partners

Wine Association Partners


The idea for a Wine Tourism Day originated in Europe, where the European Network of Wine Cities has organized the European Day of Wine Tourism since 2009. In 2016, the European Day of Wine Tourism will take place on November 13th, the following day. Other countries are in the process of joining the movement.

Wine Tourism Day is designed to feature the many wineries and other businesses offering wine-related events throughout North America, promote the concept of traveling to wine regions on vacation, and highlight the economic impact of wine tourism. Most of all it is about you, a lover of wine, travel, and having fun.

In addition to running active wine tours, Zephyr Adventures also organizes the annual Wine Bloggers Conference and Wine Tourism Conference. It was at the 2012 Wine Tourism Conference the idea of a Wine Tourism Day was first discussed and agreed upon by the wine industry.